Chopard has remained a fully independent family firm to this day. Running and developing a company such as Chopard could not be done without a precise and rigorous set of governing principles. Over the years, several corporate values have emerged, all firmly rooted in the family spirit. They form the "backbone" of Chopard.

"Success requires a fine balance between a determination to promote company growth and the ability to take calculated risks. Each model, each variation or each one-of-a-kind Chopard creation has its own story."