GINA is a refined design, manufacturing and luxury retail company established in London in 1954 by master shoemaker Mehmet Kurdash. He had a dream to produce glamorous handmade shoes and named the company after his muse, 1960’s movie icon Gina Lollobrigida. Throughout his life Mehmet's passion was to create the most exquisitely beautiful women’s shoes, characterised by their exceptional quality and fashioned from unique designs out of the most beautiful leathers. Today, GINA is renowned internationally for its exceptional sculptured footwear and handbags – remaining the last and only British designer label producing luxury footwear in London today.

GINA’s bespoke shoes have become the latest must have indulgence of the fashion elite. When GINA opened their couture salon in Old Bond Street in 1999 – media hysteria soon followed over their astonishing accessories. In particular, their £18,000 alligator mules finished with 18-carat white gold buckles and inlaid with 36 princess cut diamonds. These slippers are so remarkably ostentatious that the Millennium issue of The Guinness Book of Records acknowledged them as the world’s most expensive slippers.